Contact | About — BETSY JABLOW

Betsy Jablow, Executive Art Producer

If we haven’t already met, I’m Betsy Jablow. I’ve been an art producer for nearly 18 years, the last 13 of them at BBDO. There I managed every aspect of print production on a number of global accounts, including GE, FedEx, Mars and Pepsi. I got to work on a lot of great pharma projects as well, for clients like Pfizer, Abbott and Takeda. I am stimulated by this work and the creative challenges it presents. I genuinely enjoy interacting with all sorts of people—agency creatives, photographers, production teams and clients—and derive great satisfaction from a job well done.

I love to travel and feel fortunate that my work has taken me to five continents in addition to some of the most obscure and far-flung places in the United States. Some of these locations were so remote they could only be reached via seaplane or small motorboat.. More than once, I’ve clocked many hours traversing unpaved roads in off-road vehicles. In the course of these adventures, I’ve developed a tremendous network of photographers, CG artists, illustrators, reps, model makers and production teams that I can call upon for any given assignment.

Most of my professional life prior to advertising was spent at museums. After receiving a PhD from Stanford, my first job in New York was as the first Newhall Fellow (a curatorial fellowship endowed by Ansel Adams) in the Photography Department at The Museum of Modern Art, where I worked under the legendary John Szarkowski. While there, I curated a few solo exhibitions and oversaw the reinstallation of the permanent collection galleries. Later, I was an administrator at MoMA managing circulating exhibitions. After MoMA, I worked at The Museum of Art and Design on a series of exhibitions, catalogues and conferences charting developments in 20th Century American Craft.

While I don’t pretend to be a professional photographer, taking pictures has been my lifelong passion. To help support myself in grad school I photographed babies and children. When my husband became Executive Producer of the Macy’s Parade in 2001 I immediately volunteered at the starting line, understanding it would give me access to photograph the action close-up and behind-the-scenes at the Parade. Every year I produce a calendar with quirky, candid and unexpected images for the Parade staff and my fellow volunteers. 2018 will mark my 18th Parade!